Internet had made it easy to connect with our relatives and in this race every social media sites are grooming their search result system in order to provide better service to their customers.
Facebook is back in the competition as it has introduced a unique feature called hashtags which allow users to click and see what their friends think about the trendy and contemporary topics. It is also useful for prominent or unusual brands and advertisers to find hot junctures of activities carried on by users around specific occurrences and happenings. The hashtags are denoted by “#” sign which is actually popularized by twitter, however, it let Facebook users to follow or taken part in ad hoc or particular topics of conversation within the sites dynamic streams of comments by users.
The Facebook hashtags has proven to be an easy handler for those who use such social networking sites on a daily basis. Users can now be a part of online conversations in real time system such as TV shows, games and sports, political debates. It is also a boon and a handy process for the advertisers to reach out to the specific audience easily.
In America nearly 100 million people access Facebook before sleeping or during prime television hours which becomes an opportunity for the advertisers and broadcasters. Currently it is seen that an episode of the game of thrones incurred 1.5 million comments on Facebook. Although Facebook users have already started using hashtags for quite some time, as an extension with their status updates and comments, but now they are also enable to search anything or any feed of discussion related to what they want to search they can simply click on hashtags which has more or less became a search term.
Facebook’s homepage features the hashtags on the search bar at the top and also connects itself with other popular services including, pinterest, twitter, instagram, and tumblr. Thus, Facebook has actually become a medium of getting together the users and bringing their conversations and discussions to the forefront whether they are about public events, people, and other hot topics. This is the first step taken by Facebook in this arena.